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They Don’t Talk About It, They Post About It

Since the social media boom in the mid-2000s, almost every industry has changed dramatically. Thanks to millennials (the 20 to early 30s crowd), attitudes about things such as plastic surgery have been altered significantly. There are more debates than ever online surrounding the benefits of plastic surgery. But one thing cannot be denied: over the past decade, there has been, roughly, a 43 percent increase in surgical procedures performed throughout Britain.  

Girl Looking at Her PhoneWhy the Rise in Plastic Surgery?

A number of factors can affect plastic surgery trends. An economic slump in the late 2000s resulted in a dip in plastic surgery numbers. However, when looking at the decade as a whole, we see a slow, steady growth in people undergoing plastic surgery. It seems that social media outlets may play a role in this rise.


The increase in social media presence, especially among millennials, has had a two-fold effect. The first is that the way a person looks is becoming more important. Since social media centers around sharing images, our larger focus has been placed on our appearance. An increasing number of women and men are being led to feel that they don’t measure up to what they see on the internet or in the media.


The second social media factor is the openness in which people talk about plastic surgery. Gone are the days where you were ashamed to have had a nip here or a tuck there. With celebrities, like the Kardashian/Jenner family, sharing their plastic surgery stories, people are seeing that enhancement procedures are becoming more commonplace. Not even your idols are born with those perfect faces.

Erasing the Stigma

In the ‘80s and ‘90s, there was a stigma that surrounded plastic surgery. It was ultra expensive, it was for the elite, and you probably weren’t going to look too great afterward anyway. However, modern technologies and years of technique refinement have made plastic surgery procedures more affordable with more natural-looking results. The worry is no longer about getting plastic surgery; it’s about having it done by the right plastic surgeon.

Top Procedures

If you are considering plastic surgery, don’t worry, you’re not the only one. Over the past several years, the top surgical procedure for women was breast augmentation, and for men it was blepharoplasty. Injectables such as BOTOX® Cosmetic and JUVÉDERM® are consistently the top non-surgical procedures. We have also seen a rise in lip augmentations as fuller, pouty lips become more in-style.

If you are considering plastic surgery, schedule your consultation with Mr Gwanmesia today. Call us at 02074741300 or contact us online.

Dr Ivo Gwanmesia

Dr Ivo Gwanmesia is one of Harley Street’s most experienced and renowned craniofacial plastic surgeons. With over a decade of professional experience, he has transformed the lives of countless patients from all over the UK & abroad.

Due to his vast and hands-on training in the UK and the US, Dr Ivo now specialises in more than a dozen different aesthetic, craniofacial and transgender procedures. Some of them include face, neck, and brow lifts, upper and lower blepharoplasty, breast reduction & breast uplift as well as facial feminisation surgery, to name a few.

Dr Gwanmesia has also conducted pioneering research, which led to the development of a new technique for the reconstruction of the middle vault of the nose, known as the ‘Fulcrum Spreader Graft’. He was also part of a study comparing the efficacy of the Sheen Spreader Graft and the Fulcrum Spreader Graft. The study has since been published on PubMed and the Journal of the American Society of Plastic Surgeons.